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  • Nova Concepts


What is 3D rendering?

3D rendering is the process of using software to digitally create or recreate a building, scene or location in three-dimensionality. The aim is to create a highly realistic artificial image based on a client's visions..

Rendering is a valuable tool for professionals, producing a detailed and clear visualization of their projects, while reducing the risk of aesthetic errors or incorrect measurements.

What is the process?

Following an in-depth consultation between the rendering company and client, a detailed 3D model is first created. Once the client has approved the model and the camera angles; scenery, people, textures and lighting can be added to produce a photographic like image of the project/design.

What are the benefits of 3D rendering?

  1. Simplifying the construction process

3D rendering can make the construction process of any building as simple as possible, no longer needing the use of all kinds of paper plans and drawings.

With 3D models of houses and buildings, builders no longer need to rely on paper documents and drawings in their work, which in turn makes it easier to share information amongst teams.

2. Client control over variations

You can modify and update 3D renders with greater ease, and less expense, than digital photographs.There is the ability to control lighting and weather which is complex with photography. In a 3D render you can even control the time of year, the time of day, the angle of the sun, and the intensity of the sunlight. Other factors can also be manipulated to give your project the mood you envision, including adding people, changing shadow opacity, changing lighting and adding greenery.

Many variables can be adjusted with ease compared to photographs, without the cost of travel, props and external services.

3. Accuracy and precision

3D renders also have the benefit of providing precise measurements within the rendered image. A 3D render can provide the basic measurements of each room, including the height and width of ceilings and windows, but can also give more detailed information such as, the space between pieces of furniture and the measurements of a kitchen island. The use of building information modeling (BIM) is also helpful in calculating costs and requirements for later stages in development.

You can even rotate the 3D render to get a direct visual of distances that are entirely hidden from view in a static photograph.

4. Clear communication

As we know - an image is worth a thousand words. Visual information can be interpreted quicker by our brains and people are more likely to remember what they have seen than text. A 3D render can help to share a visual story and make a lasting impact on the receiver. A high quality 3D render can enhance communication with stakeholders, employees, customers and clients by providing an image that illustrates the complexity of a project in a clear way for all involved to understand.

5. Cost effective

3D visualization programs can help you save money at every stage of project development, whilst improving your turnaround time and helping you avoid costly mistakes. Compared to traditional architectural models, a 3d rendering can be shared easily and presented in various environments and locations. 3D rendering also allows you to create variations of your model without having to build new prototypes each time there is a revision request. A key feature of 3d rendering is that they can provide eye catching marketing material for sales of residential and commercial buildings that are in early construction.

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