Computer Graphic Insert (CGI)
Panoramic Architectural Rendering
UI - Front End Design
Penn station, an astounding train station in midtown Manhattan, was torn down 50 years ago resulting in a crowded and dark Penn station. The client, ReThink Penn Station, aimed to draw public attention to the beauty and functionality of the original design as if it were to stand today.
Nova acted as a visual consultant to our client throughout the process, enabling them to enhance fundraising and work towards fulfilling their mission.
Nova worked closely with the client's architects to plan the precise details and rebuild the entire Penn station virtually. The design aimed to replicate the station through a series of advanced visualization technologies. The materials continue to support our client to market and promote their ideas as they advance with the campaign.