CREATIVE DIRECTION + DESIGN
GROUND LEVEL PHOTOGRAPHY
ORBIT TOWER - 2017 METALS IN DESIGN COMPETITION
In 2017, the Metals in Construction magazine announced a competition for the top architects, engineers and designers: Submit a design that would reduce the embodied energy typically found in a high-rise building, combatting global warming in the process.
Nova Concepts collaborated with ODA Architects to develop the CGI that conveyed their design of the proposed development. Impactful and photo-realistic, the resulting renderings brought their vision to life.
On February 24th, 2017, a jury of leading architects, designers and city planners chose Orbit Tower (ODA Architects & Werner Sobek New York) as the winner among six finalists.
ROOSEVELT ISLAND CAMPUS OPENING
Orbit Tower is a 44 stories office building located in Midtown Manhattan, that won the first prize in Metals in Construction 2017 Design Challenge.
The main objective of the competition, hosted by the Steel Institute of New York, was to design a high-rise office building featuring an innovative hybrid structural-façade system that can significantly reduce the amount of embodied energy, while meeting the highest standards in terms of energy efficiency and indoor environmental quality.