CORNELL TECH
ROOSEVELT ISLAND CAMPUS OPENING
BACKGROUND
With the opening of the new campus on Roosevelt Island, the Cornell Tech marketing team hoped to make a digital splash that would highlight the finished campus and communicate the organization as technology-driven and forward-thinking.
PROJECT
We developed a custom, interactive user experience on the Cornell Tech website that allowed visitors to explore the campus in a 360-tour. Accessible and intuitive, the experience provides users with key information about the campus and programming, while establishing Cornell Tech as a technology-first organization.
RESULTS
In the first week, 10K+ unique visitors engaged with the 360 experience on Cornell Tech’s website. From potential students to the Cornell alumni network, the experience provided a memorable, informative and unparalleled view of the new satellite campus.
FEATURED
ROOSEVELT ISLAND CAMPUS OPENING
360 CGI
SERVICES PROVIDED
CREATIVE DIRECTION
AERIAL
DATA CAPTURE
UX
DESIGN
SOFTWARE
DEVELOPMENT
USER
INTERFACE DESIGN
PROCESS
Our first step in developing this platform was coming up with a digital format that could seamlessly combine the digital content for each of the new buildings, as well as photography of the campus itself.
We decided on an aerial, 360 platform that would be both visually engaging and intuitive from a user experience perspective.
FUNCTIONALITY
From their desktop, users can drag, zoom and move to various hotspots within the 360 experience. Each individual image is made up of nearly 500 million pixels, providing users with an unparalleled aerial perspective.
