Bjarke Ingels Group (BIG)
New York , USA
Computer Graphic Insert (CGI)
The BQE was built in the 1950s and today carries 153,000 vehicles per day. Now, 65 years later, a 1.5-mile span of the highway between Atlantic Avenue and Sands Street is crumbling, and city and state officials are mulling ways to repair the roadway.
BIG has proposed moving the BQE underground and connecting Brooklyn Heights to Brooklyn Bridge Park. Nova assisted BIG by creating visual representations of their ideas, resulting in a video to increase public awareness and progress their campaign.
Nova utilized their CGI collage technique to incorporate the proposed park into drone footage of the area. This material was used to create a video providing a visual before and after of the proposed changes. This powerful video immediately drew a lot of attention on social media, helping the client to share their visions and progress the campaign.