230 Park Avenue

​230 PARK

BACKGROUND

We were asked by RXR Realty to create a visualization platform on the 10th floor of 230 Park Avenue. The building famously interrupts Park Avenue and can be seen for miles when looking south. Our task was to create a visual tool that would promote and help lease the 70,000+ square feet space to a younger crowd.

PROJECT

As part of our scope we implemented 360 degree renderings of three viewpoints on the floor to demonstrate what the space could look like if built out in a certain style

RESULTS

Our approach was to create a clear walk through path throughout the floor that would offer a mix of information, views, stagings and renderings of the available space. We created the initial mock ups and consulted on all wall graphics as well. 

SERVICES PROVIDED

CREATIVE DIRECTION

​UX
DESIGN

SOFTWARE
DEVELOPMENT

USER
INTERFACE DESIGN

PROJECT

As part of our scope we implemented 360 degree renderings of three viewpoints on the floor to demonstrate what the space could look like if built out in a certain style

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FUNCTIONALITY

With advanced VR technology, a clear walk through path throughout the floor that would offer a mix of information, views, stagings and renderings of the available space.

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FEATURED

230 PARK AVE

360 CGI

141 Flushing Avenue
Brooklyn Navy Yard
Building 77, Suite 707
Brooklyn, NY 11205

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Copyright Nova Concepts, Inc. 2020