230 Park Avenue
We were asked by RXR Realty to create a visualization platform on the 10th floor of 230 Park Avenue. The building famously interrupts Park Avenue and can be seen for miles when looking south. Our task was to create a visual tool that would promote and help lease the 70,000+ square feet space to a younger crowd.
As part of our scope we implemented 360 degree renderings of three viewpoints on the floor to demonstrate what the space could look like if built out in a certain style
Our approach was to create a clear walk through path throughout the floor that would offer a mix of information, views, stagings and renderings of the available space. We created the initial mock ups and consulted on all wall graphics as well.